Lion's Mane

Troop came to me for a commercial for their brain boost gummy, Lion's Mane. The film runs 15 seconds, and every one of them was planned.

It started with the treatment, which went through many drafts, then storyboards my team and I drew by hand. For the hero ingredient, I went to the Venice farmers market and found the biggest lion's mane mushroom I had ever seen. It came from the same grower who supplies the mushrooms for Troop's gummies.

In the studio I built five different sets for the ingredients and flavors, lit with six lights, moved the camera on a slider and shot parts on green screen. The stop motion was set up frame by frame. The edit took a week: VFX, animated text for the brand messaging, and every cut timed to the music and sound design.

Troop used it on social, and I shared it on my Instagram on Mother's Day 2022.