Lion's Mane

Troop makes mushroom gummies. This one is Lion's Mane, their brain boost, in peach and mango.

A product film gives you nowhere to hide, because the product has to carry the whole thing on its own. So I built the frame around the jar. A lavender plinth to lift it, a wall of warm yellow behind it, and the actual ingredients set in around the base, so you can see what is inside without anyone having to say it.

Narrative Form produced. I directed and shot it.