Verve

Mojave Desert, California

Kingbull handed us a folding fat-tire e-bike and complete creative freedom. We built the work around the one thing the product and the place already had in common. Neither of them is waiting for pavement.

Two days in the Mojave, at the Trona Pinnacles and on the dry bed of Cuddeback Lake. The Verve was shot as a piece of industrial design first, then put under a rider, because a landscape this empty has no scale until someone crosses it.

Narrative Form ran the project end to end. Concept, scouting, casting and the production plan in pre. Two shoot days in the field. Edit, color and sound finished in house.

Client: Kingbull
Product: Verve, folding fat-tire e-bike
Location: Trona Pinnacles and Cuddeback Lake
Mojave Desert, California
Production: Two shoot days
Services: Concept and creative direction
Location scouting
Casting
Production
Cinematography
Editorial, color and sound, finished in house
Deliverables: Vertical brand film
Horizontal campaign stills
Direction: Niaz Uddin for Narrative Form

White Kingbull Verve fat-tire e-bike parked in desert scrub below the Trona Pinnacles, by Niaz Uddin

White Kingbull Verve e-bike on a dirt road leading to the Trona Pinnacles, Mojave Desert, by Niaz Uddin

Rider crossing a Mojave dry lake bed at speed on a white Kingbull Verve e-bike, by Niaz Uddin

Wide view of a white Kingbull Verve e-bike in golden desert grass below the Trona Pinnacles, Mojave, by Niaz Uddin

Rider seated on a white Kingbull Verve e-bike on a Mojave dry lake bed at golden hour, by Niaz Uddin

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Verve