Verve

Kingbull trusted us with the Verve and complete creative freedom. The brief was to prove its power and range somewhere that would test both. So we took it where there are no roads at all.

Two days in the Mojave, among the Trona Pinnacles and across the dry bed of Cuddeback Lake. With a 750W motor, four-inch fat tires and up to 80 miles of range, the Verve was built for ground like this. We shot it as a piece of industrial design first, then put it under a rider, because a landscape this empty has no scale until someone crosses it.

We planned every setup around the light and ran four camera systems: cinema camera on the ground, aerial drone, FPV chasing the rider at speed, and action cameras mounted on the bike itself.

Narrative Form ran it end to end. Concept, scouting, casting and production planning. Edit, color and sound finished in house. Kingbull received a branded vertical film and a set of high-end images, which they used across their digital marketing and social media.