Catalina Island Golf Cart has been a long-term client. This project covered three pieces: a commercial for their social media, website and digital marketing, a series of lifestyle photographs, and a step-by-step rental guide.

The commercial follows couples, families and friends as they take a cart up into the hills and stop at the overlooks above the harbor, with the Casino below. It sells the feeling of the day, not just the rental.

Renting a cart on Catalina takes more steps than most visitors expect, and in summer hundreds of people wait in line at once. So I made a step-by-step video, over seven minutes long, that walks through the whole process. It plays on a screen while people wait, so by the time they reach the front, everyone is ready to pick up their cart.